In a small village in South India, at the edge of the Mudumualai National Park lives Prakriti. We met on a warm afternoon while checking in the local hotel that is managed by his gray-haired friend with moustaches. Prakriti’s hobby is reforestation, and despite forest cutting being a big problem in India, there are no government incentives for his effort. He earns money by guiding safari tours and uses part of the salary to buy seedlings. People would say: “What a fool!” A few farmers lent him a property for a tree nursery, but after some time they denied him access so they could sell fruits of his labour. The whole society benefits from those trees, but Prakriti always ends up cheated and ridiculed.